With Twitter now offering an advertisement platform, you may of dipped your toe into Twitter Ads.

Twitter Ads comes with detailed Ad campaign analysis.

You’ll see the following metrics for your campaign:

  1. Impressions
  2. Engagements
  3. Spend
  4. Conversions
  1. Impressions is the amount of times your sponsored tweet was displayed in front of a Twitter user.
  2. Engagements is the number of replies & re-tweets your ad receives, as well as clicks to expand a website card.
  3. Spend is the amount of money your ad campaign cost you.
  4. Conversions is the amount of time your conversion code was triggered, perhaps by visiting a landing page thank you page.
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