Search Engine Optimisation

Regrettably, certain SEO agencies resort to unethical tactics in order to game search engines. Engaging with such agencies and their tactics can lead to lasting harm to your online reputation and visibility. It is crucial to avoid them at all costs.

To steer clear of such SEO agencies and prevent getting bound to their contracts, Google recommends a set of guidelines for evaluating and choosing an SEO provider.

Here are the steps that Google suggests brands follow while selecting an SEO company:

• To ensure that an SEO agency is genuinely interested in your business and its success, it is advisable to conduct a two-way interview and ask pertinent questions. Additionally, the agency should provide you with a list of clients willing to share their experiences with you. Failure to do so should raise a red flag.
• It is also prudent to request an audit from the agency, which should identify potential website issues and suggest ways to improve them, along with an estimate of the expected impact on your digital campaign.
• Before making a final decision, it is recommended that you discuss the agency with other stakeholders within your organization and seek their input. It is essential that all parties are on board before selecting an SEO agency.

Apart from the hiring recommendations, it is helpful to understand SEO and be aware of common misconceptions.

• Firstly, it’s essential to recognize that SEO isn’t magic, and it won’t provide instant results. If an agency promises you instant rankings, it’s best to avoid them as they may be using bad SEO practices that can cause long-term damage to your domain.
• It’s also advisable to ensure that the agency’s SEO strategy aligns with Google’s best practices. You can ask them to support their recommendations with documentation from Google, such as an article from their help centre, a response from a Googler in their forum, or a video.
• Good SEO aims to improve the overall user experience, not just make the site search-friendly. A quality SEO agency will be genuinely invested in your business and care about your goals, customers, and existing marketing efforts.
• It’s essential to be patient when implementing an SEO strategy, as it can take four months to a year before see significant results. Finally, the potential of an SEO strategy is only as good as the quality of your website or business. Having a user-friendly website is a crucial foundation for any SEO strategy.

Typically, SEO prices in Australia are indicative of the level of expertise and amount of time spent on your campaign. Although cost is a crucial factor to consider, the primary objective of SEO is to achieve a positive return for your business. Therefore, it’s important to choose an SEO company that possesses ample experience and a proven track record of delivering results.

The risk of focusing solely on price while making your decision is that you may end up with providers at the lower end of the market, who outsource most of their work or operate at a loss to establish themselves and acquire new business.

We have witnessed numerous examples of ‘inexpensive’ SEO campaigns that have resulted in significant long-term costs for the business. Recovering from a penalty or rectifying past errors can take several months of work, and the revenue lost during this period can amount to thousands for business owners.

At Bonfire, we concentrate on the return on investment for your SEO campaign. Our Perth SEO specialists have over two decades of experience and have handled thousands of campaigns, delivering tangible outcomes on the bottom line of businesses across various industries. We advise you to read reviews, conduct thorough research and make an informed decision before investing in any digital marketing services.

SEO is a strategy that requires a mid-to-long term approach to achieve higher Google search rankings. The key to success is consistency and quality, rather than expecting immediate results. This approach enables your business to surpass competitors in Google search results.

The quality of SEO work completed behind the scenes is also an important factor to consider. Although immediate rankings can occur in some unique cases, most clients should expect positive movement in rankings for specific keywords after the fourth month. The significant results across all selected keywords in your campaign generally become visible between months four and 12.

Bonfire has a proven track record of delivering consistent and positive return on investment for search results over the mid-to-long term.