Blog

I can work anytime, from anywhere in the world. After starting to earn a full-time income and saving some money, I was able to fulfill my dream of traveling abroad. I put all my belongings in storage and traveled the world continuously for over 3 years. I visited 27...

You may think that once you’ve got your website up and running that’s it finished. However, that’s just the beginning. For a small business, website maintenance is essential; if you want anyone to visit your website keeping it fresh and up to date is just as important...

In a small business, it is imperative that you gain public awareness and market your brand to attract new customers (and retain current ones). It is also often the case, however, that resources are limited within small businesses. With less cash to spend, less staff...

Imagine walking down a major New York City street and coming across a lifeguard. This lifeguard is perched atop a lifeguard stand overlooking passersby with no water in sight. This is a strange sight, but thanks to the genius minds behind the guerilla marketing...

Building a universally loved brand without engaging in price wars against competitors is not easy. But one brand that has achieved this seemingly impossible feat is Apple (NASDAQ:AAPL). Behind Apple’s phenomenal success lies its strong product portfolio and design...

Marketing can sometimes prove to be a big challenge for small business owners and managers. That shouldn’t come as a surprise though – they are specialists, after all, but in a completely different field. This is exactly where Versum comes into play. For many years,...