- I don’t trade online. Do I need a website?
- What else can a website do?
- What if I already have a website?
- I need a website for my business; where do I begin?
- I have just signed up for a website. What happens now?
- What preliminary material do we need?
- So what happens next?
- What can I change when I get the mockup?
- If I’m happy with the design, what happens next?
- Do I have to provide you with all the pictures on my website?
- Do I have to provide you with all of the text on my website?
- What if I have more questions I need to ask?
1. My business doesn’t trade online. Do I need a website?
It is important for any business to have a presence on the World Wide Web. Customers judge companies on their websites’ strength and their site content’s freshness. Studies show websites have now become the primary method of researching and purchasing of products and services worldwide today.
A good website increases your credibility and is as essential as business cards, stationary and other promotional material. It will help your business build trust with both existing and potential customers.
A website is also an extremely cost-effective sales tool. Many Businesses can spend huge amounts of money marketing each year – we can advertise your business globally for just $715! Your website will advertise your business to the world through a shop-front that never closes, 24 hours a day, 365 days a year! So why wait? Give your business the boost it deserves. Contact us today, and we’ll prove to you that we are not only one of the most cost-effective ways to get your business online, but also the quickest and easiest!
2. What else can a website do?
People can refer your business to others by directing them to your website, enhancing customer relations and efficiently marketing your business for you.
A website can easily communicate your goals, testimonials, vision, or company history. It can also advertise goods or services available from your business and allow your customers to order your products or services from anywhere in the world!
Your website will generate new business and remains a point of contact more accessible than your physical address. Your website also works extremely well as an online brochure, which you can use to direct customers to are interested in learning more about your products or services.
3. What if I already have a website?
If you already have a website for your business, we can discuss ways of improving it with you. With so many competitors online, your site must be current in content and design to ensure you don’t miss out on clients and sales.
Recent studies prove most potential buyers formulate a lasting opinion of a company based on the first few moments of browsing that company’s website. Moreover, “if people believe a website looks good, then this positive quality will spread to other areas, such as the website’s content” (see: BBC article First Impressions Count).
4. I need a website for my business; where do I begin?
The first step in getting online is to determine what you want your website to do and how you want it to look. If you are unsure about these two things, discuss this with our sales representative.
5. I have just signed up for a website. What happens now?
You will need to provide us with a few preliminary materials so we can start on your design. Meanwhile, it is also a good idea to start compiling the materials you want to put on the site, like pictures and text.
6. What preliminary material do we need?
- Your company logo and some examples of your recent advertising material so we can get an idea of how you like to present your business to the public.
- A list of the pages you would like on your website and a brief description of their content.
- Some examples of websites you have seen and a brief explanation of why you like the site. These websites do not have to relate to the industry you are in.
- If you do not have these materials, it is important that you talk to your sales rep and explain what you would like and try and provide some visual examples. The more you explain at this stage, the better we can create an effective design.
7. So, what happens next?
We will create a mock-up of your webpage and send it to you via email. Proofing your mockup, you should take a good look at the mockup and advise us of any changes you would like to make to the design. Look at the menu items, colours, page size and text styles because this is what your website will look like – the text and pictures may change, but the page will look the same.
8. What can I change when I get the mockup?
You can request any changes you like at this stage. It is important to advise us of any changes you would like at this stage because once the site starts to be coded (which is the next step in production), changes to the page design and navigation can incur extra costs.
9. If I’m happy with the design, what happens next?
We will provide you with an artwork approval form to complete. Once you have signed off and faxed the form back to us we can start coding your site. Now you can send us the content for your site.
10. Do I have to provide you with all the pictures on my website?
Yes – while we have a limited stock library, we don’t have specific images related to your business, so we ask that you provide us with any images you wish to have on your site. We strongly recommend that you use professional photographs on your site. We can take these pictures for you if you like.
11. Do I have to provide you with all the text on my website?
You have two options when providing text to us:
- You may provide your text electronically (text provided in print form may incur a transcription fee).
- You may purchase the services of a copywriter; we offer this as an additional service and can arrange this upon request. Some important points on providing content:
- You must provide all of your text and images together in one go – please do not send us your content over a period of days and weeks.
- When supplying text to us, there are some important things to remember: We do not proof your copy, and we take no responsibility for the spelling, grammar and accuracy of the text you provide. We will copy and paste the text directly from the file you provide. If you provide us with text which you later decide to change, we may charge for these changes, so please ensure that you send a copy that is properly edited and up-to-date.
- Be sure to provide us with a brief description of your website and a list of keywords relating to your business to add to your website’s meta-tags.
- If you provide us with images you have downloaded from someone else’s website, please note that you risk breaching copyright and that we cede responsibility for copyright to you.
12. What if I have more questions I need to ask?
If you have any questions about our websites or any of our other services, please feel free to contact me.