Dynamic Keyword Insertion

• Example 1: http://www.webby.net.au/dynamic-keyword-insertion/?keyword=electrician (for paid ads)
• Example 2: http://www.webby.net.au/dynamic-keyword-insertion/?q=organic%20query (for organic traffic)

You would replace the magenta URL with your own landing page URL to use for paid ads, and you would not be actively watching organic traffic – any organic traffic sent to a page with your shortcode in it would automatically have the ?q=organic%20query parameter attached.