9 Unique Marketing Ideas for Your Small Business

Imagine walking down a major New York City street and coming across a lifeguard. This lifeguard is perched atop a lifeguard stand overlooking passersby with no water in sight. This is a strange sight, but thanks to the genius minds behind the guerilla marketing...

5 Marketing Mistakes that Small Businesses Make

Marketing can sometimes prove to be a big challenge for small business owners and managers. That shouldn’t come as a surprise though – they are specialists, after all, but in a completely different field. This is exactly where Versum comes into play. For many years,...