Sep 20, 2017 | Marketing How To
What is content marketing? According to Bruce Rogers, Content marketing is the emotional and informational bridge between commerce and consumer. Building that bridge requires more than a budget, editorial calendar, and vision. It requires people who care, who love...Sep 20, 2017 | Marketing How To
Millennials are people who are born between 1977 and 2000. They are a set of audience who are early adopters of technology. They make up 21% of the US population which means that they have the direct buying power of over a trillion dollars. Moreover, they have a huge...Sep 20, 2017 | Marketing How To
Understanding the Shift to Contextualized Content Marketing By MICHAEL BRENNER The context of your content matters just as much as its quality. Contextualized content marketing is a more in-depth look at the importance of relevance. Leading digital marketers have been...Sep 20, 2017 | Marketing How To, SEO
Why You Should Have A Local Content Marketing Strategyby Today’s Eggspert You’ve probably heard time and time again that content marketing is important in growing your business’s online presence. When done correctly, it can increase brand awareness, advocacy,...Sep 20, 2017 | Marketing How To
BrandsThe Future of Content Marketing Isn’t Content Marketing Let’s talk about the content marketing industry’s favorite chart.We love this chart! It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content...Sep 20, 2017 | Marketing How To
Based on Content Marketing Institute’s recent study, content marketing is getting more popular with more than 35 percent of North American companies adopting some forms of it. Out of that figure, 42 percent publish content every week, and 55 percent plan to increase...