How to Improve Your Small Business Marketing

SEO helps small business marketing whether small or large companies. There is a lot you can do for your small or local business. Obviously, a lot you can do to achieve local marketing goals by yourself. Many of the relevant things to focus on. In this post for local and small business SEO, we’ll teach you about finding your niche, page optimization, and social media marketing.

Since Google’s local search result pages continue to change with improvements, we’re not done with our task which is pages optimizing. But in the meantime, we’d like to present you our guide lines to SEO your local and small business. Let’s jump to the beginning of your SEO steps.

Finding your business’s niche

For a local or small business, the very important part is determining market niche or market segment. When you know those niche, you can emphasize what makes your products or brand better than others, it well said: “therefore improving your odds to rank well for them”. When you have a clear niche of your local business, you can compete with large local or national brands with their million dollars advertising budgets.

Try to know your customers and how they describe your services or products, with that said people will use the same search terms to find your website. Using these search terms, often made into long-tail keywords which can really help your local business SEO and optimization. Be specific with your keywords as much as possible.  Once you’ve done with this task, don’t forget to monitor your niche as your business and company grow.

Branding with Low budget

Not necessary to mention that branding is tremendously important for SEO. What is Branding? it is all about things like the logo and tagline which It’s saying all about business recognition.

A useful tip for branding: Always share your expertise! There are many ways to share your experience with your audition. A blog posts and on social media.

Start writing great content

A small business SEO will get a significant boost from a good content. Many businesses put their products and contact information on the contact page on the website and that’s it. However, there are so much more to tell about their products and services to share!

Put some effort to make a great first impression on your potential customer. Write about how your business formed, and what are your business goals, how your products are better than others and so on.

When you are writing the content, you better to be realistic about the chances of that content to rank. When you are in a great competitive market, contents work very well as a marketing tool and/or to share on social media. But it will probably not get you that ranking in Google index, still, that’s fine. You can adjust your expectations.

The important part of content optimization is picking the right keywords. Usually, it’s a good idea to pick mid-tail (not very short or long) keywords, including the local area such as the name of a city or neighborhood that you are focusing on. Make sure that you write about the topics that people usually ask about or that make people think positive about your business.

How to boost Small Business Marketing with sharing your content on social media

Did you ever know that you can really sell your products or services on social media? This tip helps to boost Small Business Marketing. Social media are used for brand awareness or to lead potential customers to a sale. Using social media as a small business is all about promoting your brand, your company, and your products to establish a certain image and to direct the right traffic to your company website. Social media, used in the right way, can contribute to small business SEO.

Social media is just like a marketplace where all the stand holders know other owners and customers browse all the products displayed on stands. In between, a visitor tells other visitors where to go to check other product: “The snack over there is delicious”, “you should really check the cheese over there”. You guess right, the reality of social media seems alike. So make sure people start talking about you. Next start talking about yourself online, to make others start talking to you on social platforms. Lastly, engage in social media conversations actively, to let people know you are responsive.

Factors that help local ranking of your Small Business Marketing

There are many factors that boost your local rankings, but there is a very important one: the address details (NAP). Make sure to add these in the right formatting (in code), using details. It’s better to use Yoast Local SEO plugin for that. Also, consider adding the name of the city or state into the page title.

Google My Business

Make sure you use the exact same NAP details on both your website and your Google My Business listing. This is the only way for Google to understand the relationship between them. Add these details for instance in your footer and of course, on your contact page. Google My Business really is your friend if you want to rank in your specific geographical area, so get your details right!

Adding ratings and reviews

Google My Business, like Facebook, allows others to leave a review of your company. If your company has a good rating, people will be more inclined to click to your website from any of these two websites. Be sure to monitor and maintain these reviews.

If for some reason you get a negative review, try to solve your customer’s problem. Request them to change their review after that. In other words, you have to turns un-satisfied customer to a happy customer.

Links from related small businesses

Social ‘proof’, like the ratings and reviews mentioned above, should be backed by a sufficient amount of links from local directories like:

  1. Yelp
  2. SuperPages
  5. Yahoo
  6. Bestoftheweb
  7. etc.

You should be mentioned on these pages, for the obvious reason that this means your website is linked. If you manage to get some links from the related local websites in that directory, that will also help your site’s visibility. Note that the last category of links has to be from websites that are in a related profession. It’s of no use to have your bakery website linked from an accountant’s website.

If your small business is closely related to other businesses that are not located in the same area, you should definitively also ask these businesses for a link. Google spiders the web link by link. If your business is linked from a website that is in the same field of business, that link is extra valuable to you.

Near me searches

When we talk about local rankings, we also have to mention near me searches. These are searches and search suggestions that include words like “near me”, “closest”, “open” and “nearby”. Optimizing for these searches is similar to optimizing for local, but applies for global brands as well (“buy Gucci near me”). So you’ll have to think a bit outside of your usual box – there’s probably more to optimize for. Google really focuses on search terms like these, as you can read here:


As you’ve seen, there are many tasks you can do for your small business marketing to improve your site and rank better.

  1. Start by focusing on your niche and emphasizing your uniqueness.
  2. Think about how you present your brand: logos and tag lines are important to give your customers an idea of who you are as a business.
  3. Increase your visibility by creating awesome content on your site, optimized for the keywords that relevant to your business.
  4. Also, it always helps if you present yourself actively on social media.
  5. There are several factors related to local SEO that help small businesses. Make sure Google My Business has the right details, keep track of your ratings and reviews, and try to get linked by related small businesses.
  6. Finally, try to optimize you website or web page for ‘ near me’ searches.


Small Business Marketing and Website Optimization

On – 21 Jul, 2017 By Payam Jian

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