SEO Is A Small Business Necessity

To put the above into practice, we use what we call the BoostSEO Method, which we created after realizing that traditional strategies of search engine optimization were failing small businesses. Although many strategies were able to provide a service that was comprehensive, high-quality or affordable, none were able to offer all three. We follow six steps:

• Keyword Research. Conduct even more keyword research than is normal to create an exhaustive list. From this, we are able to choose only the very best terms; quality is more important than quantity when it comes to keyword performance.

• Optimization Of Keywords. We add keywords naturally and strategically to the entire website (in the code and the content). We also create more high-quality content for the business elsewhere on the web. This shows that the business is relevant to the keyword terms.

• Earn Trust And Authority. We promote and market the website online to gain the trust of Google and prospects.

• Monitor Progress. We have a team in place to monitor keyword rankings and adjust the strategy as needed.

• Maintain Top Rankings. We continue our efforts to ensure SMBs are able to keep ranking at No. 1 in relevant search results.

• Start Again. Once we have completed step five, we return to the beginning, optimizing for new keywords and repeating the process.

We are able to do this using our in-house software platform, which allows us to apply our SEO method to individual tasks, sending each task to the appropriate specialist.

You can use the same method for your own SEO. Begin by brainstorming far more keywords than you will need. This will allow you to find the top-performing terms for your niche. Then, apply these keywords throughout your website — in copy, blog content, guest posts and tags. Next, promote your website by using social media, reciprocal linking, and Google Local Business. Throughout the process, regularly check your analytics to examine keyword performance and make the necessary changes to your strategy. Once you have gained top rankings for this first set of keywords, simply repeat the six steps.

How Can You Know SEO Is Working?

One of the best things about SEO is that it is measurable. With a tool like Google Analytics, you can find out who is visiting your website, how they are arriving and what they are doing. For example, if you notice many visitors are finding you through a particular search term, you can use this keyword in more of your content.

The Takeaway

To thrive and survive in the business world today, you need SEO. Whether you have a local business with a brick and mortar presence or you are a niche company with a specialized audience, you will fail without SEO. Without SEO, you have no visibility online, which means when a consumer searches for what you do, they can’t find you and do business with you.

If your competitors are still relying on outbound marketing or are just hoping for the best with their websites, you have the perfect opportunity. There is no need to start big: Begin with the basics and build up gradually as your company grows.